The new apps being deployed to trace and track Covid-19 are a chance for more user participation to make the whole tracing scheme more effective. All it takes says Peter Eisenegger who leads for NCF on Consumer Digital Concerns would be a little more functionality and choice for their smart phones.
This would allow us as consumers and citizens to take even more sensible decisions about our behaviours, the precautions we take and co-operation with whatever rules are in force at the time as well as improving the level of uptake of Covid-19 tracing apps.
The key is TO TRUST THE PUBLIC.
The current strategy, adopted by the Government, has a centralised resource deciding that your Covid-19 contacts are creating risk and that your health conditions make you vulnerable. You are then notified to take care accordingly. This keeps us short of information. The NCF believes that with more processing of our Covid-19 contact data privately on our own phone, giving much more insightful information, we can be empowered to take better care of our own safety, and that of our fellow citizens, so avoiding Covid-19 health problems.
We would also like to see more than one supplier because in our experience consumers react to a range of choices positively by being readier to buy. One often quoted set of figures took choice from no better than 10% for single choice to 66% combined uptake for a two-choice option between different, but similar, products. We should avoid putting all our eggs in one basket. The special apps could offer benefit both in the home and our workplaces such as schools, care homes, factories, offices and so on.
The more people can adapt the app for their own circumstances the more useful it becomes. This positive experience will then help reduce consumer fear of apps designed for the public good which may seem to seek to pry into and control our lives.
Standards at Home and Abroad
We also have to think internationally for when we can travel abroad again where we may still need to trace Covid-19 contacts in the places we visit and manage the infection risks of such travel. So an additional aid to reassuring us as citizens has to be national and international standards for basic contact information anonymization and sharing between Covid-19 tracing apps to enable communication between different apps/phones/networks.
You can see the full paper here